About Us
At Red Collar Brands, we believe pet parents deserve products they can trust. As the parent company behind a growing family of premium pet brands, our mission is simple: to develop and support products that improve the lives of pets while giving their families complete confidence in what they buy.
Every brand within our portfolio is built on the same core values—quality, integrity, safety, and innovation. From wholesome treats and everyday essentials to thoughtfully designed pet products, we focus on creating items that are made with care, backed by high standards, and crafted with pets' well-being in mind.
We know that pets are family, and we believe the products they enjoy should reflect that. That's why we work with trusted partners, carefully source quality ingredients and materials, and continually strive to exceed expectations in everything we offer.
Whether you're discovering one of our brands for the first time or have been part of our journey for years, we're honored to earn your trust. At Red Collar Brands, we're committed to creating products that help pets live happier, healthier lives—because every wag, purr, and tail shake matters.
Meet Jennifer McKay
As President of Red Collar Brands, my passion for pets isn't just my career—it's been a lifelong way of life. I've shared my home with dogs for as long as I can remember, and today I'm the proud dog mom to four wonderful Boykin Spaniels who inspire me every single day. Being a devoted pet parent has taught me that our dogs are more than companions—they're family. That belief is the foundation of everything we do at Red Collar Brands. I understand the trust that comes with choosing products for the pets we love, because I make those same choices for my own dogs every day. My commitment is simple: to build brands that pet parents can trust with confidence. Every product we offer is selected, developed, or manufactured with an unwavering focus on quality, safety, and value—because our pets deserve nothing less than the very best. Thank you for trusting Red Collar Brands to be a part of your pet's journey. From my family to yours, we're honored to help you care for the companions who make life richer, happier, and full of unconditional love.
